Simplify your workday before it becomes overwhelming.
Most first time entrepreneurs don’t think taking the time to set up their business systems is worth it. They don’t seek help until they are so busy that they can’t keep up or are about to lose it all. It is possible to recover, but wouldn’t it be easier to simplify your workday and set up your systems from the beginning?
Systems liberate you. They free up your time. That is what my coach says. With me, she is speaking to the choir. It surprises me how many of my clients wait until they are pulling their hair out and suffering from insomnia to set up even basic systems for running their business.
Instead of setting themselves up for success they have an idea and run with it – until they hit the wall. It is impossible to leverage your time without simple structures in place that keep you focused and allow you to hand off the details. Growth just isn’t possible if it is all in your head.
My clients tell me they put off putting the systems in place until they have the time and or the money. In the meantime, they are wasting time and money doing things the hard way.
Business systems give you a place to keep certain activities. Your marketing tasks are part of the marketing system that allows you to implement your strategy and achieve your sales goals. The sale in turn, triggers the money and delivery systems. They are all connected.
I have studied a bunch of systems and simplified things so you can quickly get them in place. Each one will immediately save time so it gets easier as you go.
These are the 5 systems every entrepreneur needs as soon as possible:
Money – The reason we are all in business. You need to have a way to take money in (process a sale) and to disburse it (pay your bills). Create a plan for keeping your books and making spending decisions.
Marketing – Your brand, your message and a consistent way to share that message and attract the clients you want to work with. Determine a plan and a method to put your stuff into the world. (The real reason for this system is to make the money).
Follow-up / Contact Database – Just one place to look every time you have to make a phone call can save you weeks every year. Have a reliable way to track and follow up with your clients, potential clients, vendors and partners. (The real reason for this system is to know who to market to).
Delivery – How do you get what your client bought to them? It doesn’t matter if the thing they bought can be held in their hands, or not, there are still steps involved with the customer taking possession of what they purchase. (The real reason for this is to make the customer happy so they purchase again).
Inventory – Even if you don’t have a traditional product, you still have office supplies and marketing materials that need to be tracked and occasionally replenished. (This allows you to do all you do with out running to the store).
Each system affects all other systems at some point (Remember that time you ran out of ink just before a presentation?). Ignoring one is like driving with a flat tire – possible but not at all efficient.
Every business activity you engage in will fall into one of these categories. In the coming weeks, I’ll be covering each one in more detail, because running your business is so much more fun, than letting it run you.